About Uses and Gratification
Blumler and Katz’s uses and gratification theory suggests
that media users play an important part in choosing and using the different
aspects of media. This theory suggests that a media user seeks a source which
meets both the wants and needs of the user.
We are becoming more active media users (surround sound and 3D effects help)
We are becoming more active media users (surround sound and 3D effects help)
The needs that have to be met:
-Diversion – when a user wants to escape from everyday life
and relax. It also provides society and culture with unique and inspirational
perspectives. This can create new ideas and changes that can be beneficial to a
society, or even the world.
-Personal Relationships – people use the media to fulfil
their need for companionship and to form a relationship with others (to be part
of a social group within society). The
big thing with music magazines is the ‘Festival Scene’.
-Surveillance – where the media is used to find out what is
happening in society around us. (E.g. a music magazine can be used to find out
the latest charts and about the social life of different celebrities).
-Personal Identity – sometimes members of society can use
the media to find out about themselves. Sometimes the way people are presented
can reflect ourselves.
How Blumler & Katz' theory is shown in magazines:
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