I used pale colours like blue and purple because they are the colours that my target audience tend to like most (their favourite colours are pastel ones).
With the first option, I used the font 'Drugs'. I think this appeals to my target audience as it is quite clear and simple. The font also looks quite modern.
With the second option, I used the font 'Alien League Bold', I think this appeals to my target audience as it is quite unique and looks very modern. The font is also clear and easy to read.
With the third option, I used the fonts 'Star Jedi Rutline' and 'Drugs'. I used 'Star Jedi Rutline' as it fits with the sci-fi feel of the song that has inspired the name of the magazine ('Break Free' by Ariana Grande). I used 'drugs' because it is clear and simple. The overall masthead gives the magazine a futuristic and modern feel.
With the fourth option, I used the font 'Star Jedi Rutline' as it makes the magazine seem futuristic and it creates quite a sic-fi feel. The font also relates to the music video that inspired the name of the magazine as the video is set in space. Overall, the masthead is quite similar to 'Star Wars' which helps boost the sic-fi theme.
Here are the connotations of the name of my magazine:
Break Free - This name could relate to girls with low self confidence. The name could connote empowerment and confidence. This means that it will appeal to girls who don't have much self confidence and they will like the name as it may give them a boost to their self esteem. Also, the name is the same as a popular Ariana Grande song (readers listen to artists like her). This means that they will already have an existing connection with the magazine. 'Break Free' could also suggest that the reader has no limits and can come out from their 'shell' and enjoy life. 'Break Free' could also generally suggest new songs that have became a big hit on the chart (they have 'flown high'). Overall, I think this name is effective because it has an existing connection with pop music and has connotations that relate to my ideal consumer. 'Break Free' is also quite ironic as the target audience will have listened to the same genre of music from when they were younger so they are not really 'breaking free'.
Personally, my favourite design is the second option as it is clear and simple but also very modern and futuristic.
Fonts are very important because they set the tone of the magazine. If the magazine uses a bad font, the reader will automatically get a negative impression. If the font is not readable, that can also have an impact on how the magazine is portrayed. Some fonts cost over £5,000 to buy and use as they are very clear and simple. They are this expensive as the clearer fonts are usually the most effective ones.
Please post below what your favourite design is and why
i like the second and the 4th one i like these ones because the 4th has a kind of space feel and the second one is just like something on a magazine i would read so theres my opinion sorry i cant be more specific
ReplyDeletePersonally I like the 2nd Masthead more as it is clear and easy to read. I like the choice of colours and how there is more than one colour used. The font stands out and is likely to grab the attention of passers by.
ReplyDeletePersonally I like your first masthead, however on a froth cover it may not stand out well, especially against a colourful background. In this case I would go for the second masthead instead as it is bolder and would stand out more against a picture background which is important. To add I like your choice of colours, I think they are well suited to your target audience.
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