Potential Magazine Names

Potential Magazine Names

Break Free - This name could relate to girls with low self confidence. The name could connote empowerment and confidence. This means that it will appeal to girls who don't have much self confidence and they will like the name as it may give them a boost to their self esteem. Also, the name is the same as a popular Ariana Grande song (readers listen to artists like her). This means that they will already have an existing connection with the magazine. 'Break Free' could also suggest that the reader has no limits and can come out from their 'shell' and enjoy life. 'Break Free' could also generally suggest new songs that have became a big hit on the chart (they have 'flown high'). Overall, I think this name is effective because it has an existing connection with pop music and has connotations that relate to my ideal consumer. 'Break Free' is also quite ironic as the target audience will have listened to the same genre of music from when they were younger so they are not really 'breaking free'.

Beautiful Me - This name could also relate to girls with low self confidence. The name will make the reader feel better about themselves. The word 'beautiful' is very positive and is a word that boys typically use to describe their girlfriends. This means that most girls aspire to be called beautiful. The word 'Me' also makes the reader feel a connection with the magazine as it is a personal word. Overall 'Beautiful Me' will make girls feel empowered and more confident - it should ultimately boost their self esteem. However, this name has little connotations to music so it may not be an effective music magazine name. Overall, I think that this name isn't very suited to music even though it does appeal to my ideal consumer.

Hummingbird Heartbeat - Hummingbirds are generally quite musical birds which makes this name relate to music. Hummingbirds are seen as a symbol of peace, love and happiness which is what my ideal consumer would also want. They also represent motivation and passion (my ideal consumer is passionate about their interests and they are motivated to do well in life). 'Heartbeat' also has connotations to love as that it what the heart is associated with. By including the word 'heartbeat', it could also suggest that the readers use the magazine to keep them going (escapism) and feel better about themselves as if your heart is not beating, you wouldn't be alive. Overall, I think that this is quite an effective name as it has many connotations that relate to my ideal consumer.

In general, I would like my masthead to be in either pastel/pale pink, blue or purple. This is because my ideal consumer likes these colours.