Target Audience - My Ideal Consumer

Target Audience – My Ideal Consumer

Selena Russo is a 16 year old girl who has a big interest in the latest chart hits. She enjoys listening to artists like Jessie J, Nicki Minaj, Ariana Grande, Taylor Swift, Selena Gomez, Demi Lovato, Miley Cyrus and Katy Perry. She mostly buys her music online via iTunes or amazon. However, she occasionally purchases music from HMV. Her favourite colours are pale pinks, blues and purples. She also enjoys watching mainstream movies like ‘Frozen’, ‘Divergent’ and ‘Maleficent’. Selena Russo also enjoys reading books like ‘The Fault in Our Stars’, ‘Twilight’ and ‘The Hunger Games’. She also enjoys watching reality TV programmes like ‘The X Factor’, ‘Big Brother’ and ‘Made in Chelsea’.

She achieves average to above average grades at a state school. Her favourite subjects are English and Media. Selena currently has a part time job at ‘Topshop’ and earns about £60 a week. She spends the money she gets on the latest music, films and always leaves some money spare so she can buy her favourite music magazine.

Selena Russo lives in an average sized detached house, which is located in a town. Her parents are happily married and the family is in the lower middle class (C1). Her mother is a supervisor in a leading supermarket. Her father is a junior manager at a local business.

Selena Russo also likes to use social networking sites like ‘Twitter’ and ‘Facebook’. She has over 1,000 followers on Twitter and more than 600 friends on Facebook. Selena is fairly popular and has a close group of friends who share similar interests to her. However, Selena lacks self-confidence and uses music as a way to feel better about herself and to aspire to be like her confident role models (the artists she listens to). Her all-time favourite song is ‘Who Says’ by Selena Gomez & The Scene because it makes her feel better about herself.

Based on the theory by ‘Young and Rubicam’, Selena Russo fits into the category of ‘The Mainstream’ – “These are people who live in the world of the domestic and the everyday. A daily routine is fundamental to the way they live their lives. Their life choices are ‘we’ rather than ‘me’. As their name implies, they are the mainstream of society. They are the largest group of people within 4Cs across the world. They respond to big established brands, to ‘family’ brands and to offers of value for money. Their core need in life is for security”.

Based on the theory of gratifications and uses by ‘Blumler and Katz’, Selena Russo reads magazines for personal identity, surveillance and to be entertained.